These are cigarette packs in Australia and as you can see there are pretty disturbing images on them. Also, while the image is big on the box and the brand is small and just at the bottom. With this, i think the company is way more concerned about the well being of the society than their profits. I feel like when you buy it, it's sort of saying this is what you're buying: cancer and disease. And every time you take out the pack to get a cigarette, it reminds you that this could happen to you. I'm pretty sure these are pictures of relatively extreme circumstances but it sends a good message. I really like how they show you real images of what could happen to you if you continue smoking because it helps to encourage the public to stop smoking and to not smoke. If you compare these to the ones in America, that're just like white with the brand name 'Marlboro' or they just feature the brand name, these are way better. These bring you reality and actually show you the effects of smoking. In addition, i think this could be sending the message that this company, in a way, warns you about the effects of smoking so it shows they care about you and that could, possibly, make them seem better.
I think this would appeal to smokers or people who buy the cigarettes because if you smoke cigarettes, these images can't not affect you because they're what could happen to you. And everyone has to care about themselves, it's human nature.
Overall, i think this way of advertising is very effective, not necessarily, in a positive way to help the company make profit, but i think it helps the public because it shows what smoking could lead to, discouraging you from smoking.
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