Let there be peeeace on earth!

This is a really quick 30 second commercial that has a youth choir singing "Peace On Earth." At first, they show candles and people going into the building to hear the choir sing, but you don't really know what the commercial is selling until the end. The song they sing gives off a soothing,sweet, and nice feeling. It also reminds me of the holidays because that song feels like a holiday song and there's Christmas lights shown along with those green circle things people put on their doors during the holidays. And it is used to advertise their new candles inspired by the holidays.

Right after they sing "Let there be peace of earth." the Glade brand comes up and at the end it says "SC Johnson, the family company." With the Glade popping up right after, I feel like they're trying to send the message that these candles can help let there be peace on earth. Also, i think their audience is everyone because they show all the different kids and at one point you could see some of the parents but they still showed a diverse crowd so i think it's suppose to appeal to everyone. 

The only advertising technique that is obvious to me is the transfer/association with the lyrics of the song, as I wrote about before. Like, the lyrics of the song have to do with the candles. In that moment of the commercial it seems like the lyrics have to do with Glade because they make it that way. But if you think about it, it doesn't really have to do with "Peace on earth." On the other hand, if this isn't the transfer/association technique then, they could just be showing them singing a holiday song just to make the connection that they're also selling holiday inspired candles. Another advertising technique that they're using is glittering generalities because they show the choir in a holiday setting with all the decorations and they're wearing maroon and it all gives off a warm, nice holiday feel. So it seems like the candles are all holiday-like and sweet and warm.

This ad could be appealing to the need to nurture because they have a choir full of kids and children have a big part in the holidays, they make the holiday feeling more joyful so that's why they had kids and teens in the commercial.

Overall, I think this ad could have been better and more effective if they made it longer so they could add more stuff. However, they did a good job at setting a nice holiday feel.