Drink up.

                        

I've seen this billboard twice and the first time I saw it I didn't really think about the meaning of "LIVE LIFE UNFILTERED" and I just shrugged it off. And the second time I saw it, I was really bored so I actually started to think it and I just thought "what's that even suppose to mean?" That's exactly what they were talking about in The Persuaders, how  all media has vague, meaningless phrases that have no meaning and that are just suppose to have a positive connotation. So when you first read "LIVE LIFE UNFILTERED" it sounds like a good thing but when you actually think about it, it's really not anything. Also, people could put their own meanings on what living unfiltered means, based on their own experiences and views on life.

Shock-top is an alcoholic beverage,kind of like beer, and the ad doesn't actually show the product it's advertising, it just shows the brand name so you can't actually know what it's advertising from just the ad. I knew it was an alcoholic beverage from prior knowledge. So with it not directly showing it's product, I think the slogan "LIVE LIFE UNFILTERED" gives a positive connotation that makes whatever their advertising seems good. If you don't know what they're advertising then they're just sending the message that whatever they're selling is good because it lets you live unfiltered, without being limited. If you know it's an alcoholic beverage then the message they're sending is that when you drink this you'll feel free and "unfiltered," your life will be limitless.

Overall I don't think this ad is that effective because if you actually think about it, the slogan doesn't mean anything, although it contains a positive connotation. Also, I don't think an alcoholic beverage can change your life and make it "unfiltered," I mean I guess it could change how you feel for a little while, but it won't change your life forever, at least not in a good way.