I remember my 7th period teacher showing our class this last year and we briefly discussed it but i don't remember details. When I first glanced at it I saw the girls with the gun and thought "what the heck is going on here." Then I saw read the text at the top that says "one child is holding something that's banned in America to protect them. Guess which one." Then the text at the bottoms goes on to say "we won't sell Kinder chocolate eggs in the interest of child safety. Why not assault weapons?" Obviously, the assault rifle is more dangerous than the chocolate egg and they're sending the message that since assault weapons are clearly more dangerous why are they not banned and a chocolate egg IS banned? Something else i noticed was the lighting of the ad, towards the edges it gets sort of brownish or darker and there's just some light in the middle of the picture, focused on the kids. So it draws more attentions to them and directs you towards the message that they're trying to send.
The most prominent need they're appealing to is the need to nurture because they put kids in the picture and kids with guns is just outrageous. By they I mean the organization called "Moms Demand Action", who're fighting for, I think, better gun control or banning assault rifles. So the need to nurture plays a big role in this advertising. The target audience is parents, maybe more specifically moms because they're using kids in the ad and they're specifically saying how assault weapons are dangerous towards kids.
Overall, i think this ad does a good job at promoting what the organization believes in and it's pretty effective because they use kids and i guess they could be making the assumption that everyone loves kids and they think they're so precious, so if they put dangerous assault rifles and kids together, it'll make the message all the more effective.
Overall, i think this ad does a good job at promoting what the organization believes in and it's pretty effective because they use kids and i guess they could be making the assumption that everyone loves kids and they think they're so precious, so if they put dangerous assault rifles and kids together, it'll make the message all the more effective.
I agree with what you are saying about this ad. It's ridiculous that they banned a chocolate egg for children's safety rather than a gun. I find this ad being very effective because they put two innocent looking children on the ad with a gun, which really brings out the problem. The color scheme is also very plain and dark, with the kids having more color, so we are drawn to them more. The setting also looks like a classroom, which also points out how young they are and how they shouldn't be exposed to such danger.
ReplyDeleteWhen i look at this ad and its contents, the first thing i thought is why are chocolate eggs banned? I also agree with you with what you are saying, but which one do you think should be done concerning guns. i think banning them won't do much good because criminals don't exactly follow the laws. They can always get them somewhere. Same with more gun control laws. I think gun control laws are better for trying to keep people who shouldn't have guns not get them, but shouldn't we already have that.
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