Hot Poocketss~~

This ad popped up while i was trying to watch a video on Youtube. In the beginning it showed these ladies coming back from, what it seems like, clubbing and i was just wondering what could this ad be all about and i saw in the top left corner that it was for Hot Pockets so i stay tuned to see how it'd play out.

I actually like this ad. It wasn't like anything i was expecting, they made a parody of "Just a Friend", called "You Got What I Eat." The song was just smooth and really catchy. They also featured Snoop Dog, Bow Wow, KevJumba, and Kate Upton, whom I'm not familiar with. Obviously, Snoop Dog and Bow Wow are famous music artists and KevJumba is popular Youtuber. With featuring these people in their ad, I'm sure they're trying to make it more appealing to the fans of these stars. There's also this scene in the video when they make it blocky and cartoon-like, like Minecraft and i think this would appeal to all those who play Minecraft. However, I'm not quite sure what audience they're targeting or if it's just everyone in general. 

The many advertising techniques used in this are Gestalt: subliminal persuasion, repetition, humor appeal, and glittering generalities. Throughout the ad they show many shades of red and sometimes they use a really deep shade so this would be Gestalt: subliminal persuasion. In addition, they made a song so there's repetition, but not of their brand name, 'Hot Pockets'. They repeat some lyrics and they have course so when you hear that you'll just think of the song then you'll think of the hot pockets commercial. Also, it helps that this is a parody of "Just A Friend" because if you do hear this song the beat will also remind you of this song, then hot pockets. As for the humor appeal, the chorus of the song is sang in a weird masculine voice, but it shows Kate Upton mouthing the words. Of course, this adds some humor. Lastly, the glittering generalities is used when they show a hot pocket having oil or something being brushed on it and in the background it shows fire. I imagine steak or some kinda of meat being brushed with butter. I think the fire and the brushing stuff on a hot pocket makes the quality of it seem better because with the fire in the background, i think it gives off a feeling of a fancy restaurant with a big kitchen in the back. Also, at one point they show Kate and Snoop Dog in this place with a fire place and a red, fancy piano and she's all dressed up with her hair done. This makes it seem fancy too.

This advertisement also appeals to some needs. They appeal to our physiological needs by showing the meat being cut with it being a nice redish-pink-brown color. Also, when it shows them coming back in the beginning with it being dark, it shows that it can be a good late-night snack. It appeals to the need for aesthetic sensation because at some point it shows someone doing headspins and that was really cool. 

Overall, i thought this advertisement was effective because it made a really catchy song and could appeal to many people. Even though, it didn't actually make me go out and get a hot pocket. I'm not really sure if there are many ads that actually make me go out and get whatever they're selling.