So i found some Monster in my fridge and when i first saw it i thought "Oh my gosh Ghosts!" Then i looked at the can and saw the a ghost face on one side of the Monster Logo and then the character's face on the other side of the Monster logo. I thought the design was really cool because when i first glanced at it i didn't see the guys face or, i guess, side of his face and when i took a couple more seconds to look at it i saw it and thought "woah!" because it sort of comes out from the blackness of the can.
I'm not completely sure who this is targeting, it could be whoever buys energy drinks or it could just be the company of CoD paying Monster to put this image on their cans to promote their new game. So that people will see the game more.
I don't really know what advertising techniques are being used; however, this does appeal to the need to satisfy curiosity. I believe there's a website or something on the can that leads you to something about the new game. Also, since it doesn't say that this is a game being featured and you don't know what it is, that could lead you to searching Call of Duty: Ghosts on the internet.
Overall, i think this does the job of getting the new Call of Duty game more known and out there. Personally, i kinda want this game because it's new so there should be different and hopefully better things on there. I'm not exactly sure what's new about it because i haven't looked it up, yet. Not only is it just new, but whenever a new game comes out you kinda have to buy it because if you want to play online on the older games, they have less players because all the players are on the new game. So if you want to play with people online, you need to get the new game.
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